Dr. Muhammad Atique holds the position of Senior Lecturer in the Department of Digital Media at Stirling College, China campus of Stirling University. Specializing in Digital Media and Culture, Digital Transformation, Digital Governance, and Technology Adoption, Dr. Atique brings over 12 years of combined expertise in both the media industry and academia. His valuable experience enriches the academic environment, providing students with insights into contemporary media trends and fostering a comprehensive understanding of digital technologies. As a dedicated professional, Dr. Atique contributes significantly to the field, shaping the next generation’s knowledge and skills in the dynamic realm of digital media and technology.