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Dr. Muhammad Atique Launches Groundbreaking Book: “Digitally Hijacked: The Age of Influence: How Social Media and AI Are Reshaping Our Reality”
“Understanding the profound impact of social media and AI is the first step toward reclaiming control over our digital lives. This book is my attempt
My BOOK LAUNCH “Digitally Hijacked: The Age of Influence “
Did you know that AI algorithms control what news we see on social media? In my forthcoming book, Digitally Hijacked: The Age of Influence (Wipf and Stock

Hidden Biases in Bytes: The Algorithmic Impact of Digital News Aggregation on Public Perceptions
From social opinions to political ideologies, biased news can facilitate or reinforce distorted ideas in the minds of the readers. Unfortunately, establishing bias isn’t solely
Digital Media and Its Overarching Influence on Our Lives
Summary: The digital revolution has a mixed bag of socio-cultural implications. We must understand its pros and cons to coexist in harmony. If you’re reading
An analysis of E-governance in Pakistan from the lens of the Chinese governance model
Atique, M., Htay, S. S., Mumtaz, M., Khan, N. U., & Altalbe, A. (2024). An analysis of E-governance in Pakistan from the lens of the

Algorithmic Bias in Digital News Aggregation
Investigate how algorithms used in news aggregation platforms may introduce bias and shape public perceptions)

Unveiling Tomorrow’s Tales: A Journey into Interactive Storytelling
Step into a world where readers shape the narrative, and every choice has consequences. Interactive storytelling is rewriting the rules of fiction, inviting readers to

Unraveling the Digital Revolution: Blockchain’s Journey Through the Media Maze
In the early days of digital media, centralized intermediaries reigned supreme. Content creators relied on platforms controlled by a select few, who dictated the terms

The Rise of Virtual Influencers: Navigating the Landscape of AI-Driven Personalities
In the ever-evolving world of social media and digital marketing, a new phenomenon has emerged: virtual influencers. These AI-driven personalities, who exist solely in the

Exploring the Impact of Augmented Reality in Marketing Campaigns
In today’s digital age, marketers are constantly seeking innovative ways to captivate audiences and create memorable brand experiences. One technology that has emerged as a